COMMERCIAL WORK


A HOUSE IN LAHORE for YOCA INC. (2020)

Role(s): Director, Cinematographer, Editor and Music Composer

Architectural film documenting internationally awarded Karachi-based architectural firm YOCA Inc’s interior design, construction, and, finishing work on a house in Lahore, Pakistan.

Umar Riaz's capturing of Karachi-based architectural firm YOCA Inc's interior design and construction of a house in Lahore, Pakistan. Direction, Cinematography, Editing and Music by Umar Riaz Assistant Camera and Gimbal Operator: Masood Farid

#GREATERTHANFEAR CAMPAIGN Video for GENERATION Clothing (2017)

(Autumn / Winter Collection 2017)

Role(s): Concept, Director, Cinematographer, Editor and Music (Shared Credit)

Short film for popular Pakistani fashion label GENERATION’s #Greaterthanfear campaign highlighting diversity and strength amongst Pakistani women ordinarily overlooked in the fashion industry.

Direction, Cinematography and Editing by Umar Riaz Music by Umar Riaz and Rakae Jamil Narration by Naveed Riaz

Spring / Summer Collection 2018 Video for GENERATION Clothing (2018)

(Spring / Summer 2018)

Role(s): Concept, Director, Cinematographer, Editor and Music (Shared Credit)

Director’s Cut of single-take film for popular Pakistani fashion label GENERATION’s Spring-Summer 2018 collection.

Direction, Cinematography and Editing by Umar Riaz Music by Rakae Jamil and Umar Riaz Narration by Naveed Riaz, Poetry by Mirza Ghalib Choreography by Omar Rahim Styling by Harris Masood Make-up and Hair by Saima Rashid Bargfrede